This is an excellent book that covers the topic of taking a business from the innovators and early adopters, across the "chasm" to the mainstream. It mostly speaks to business to business technical products, but has a lot of theories that are applicable to consumer products as well - like focusing directly on a niche so that word will spread quickly in a smaller community.
This is an excellent book that covers the topic of taking a business from the innovators and early adopters, across the "chasm" to the mainstream. It mostly speaks to business to business technical products, but has a lot of theories that are applicable to consumer products as well - like focusing directly on a niche so that word will spread quickly in a smaller community.