This is an excellent book. It takes the original Wired article (here: http://www.wired.com/wired/archive/12.10/tail.html ) and really covers a ton of ground. It's a must read for any business.
This is an excellent book. It takes the original Wired article (here: http://www.wired.com/wired/archive/12.10/tail.html ) and really covers a ton of ground. It's a must read for any business.